I’m an Applied Innovation Lead in the Cabinet Office and part of a dynamic, multi-disciplinary team responsible for creating Assist; a bespoke AI tool for government communicators. My remit includes working closely with cross-government stakeholders to drive innovation across government communications. Prior to working in the Cabinet Office, I was Senior Campaign Manager at the Department for Work and Pensions where I led strategy, research, insight and evaluation for national welfare and labour market campaigns.

My previous roles in government include secondments with the Foreign, Commonwealth and Development Office Press team during the outbreak of the Ukraine invasion, and as Strategic Communications Lead on AI Adoption in the Public Sector in the Cabinet Secretary’s Office. Before joining the Civil Service, I spent five years at Cision, where I provided Communications Strategy, Insight and Evaluation consultancy to consumer, financial, government and NFP clients.

Alongside my work to embed innovation, I’m a member of the Civil Service Race Forum and passionate about diversity and inclusion. For example, how to ensure campaign imagery is diverse without being tokenistic, how to create a culture of innovation and how to innovate incrementally.